Crown. Make the destination desirable. | Banjo

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55%

The increase in people saying “it’s a place for people like me”.

Insight. 

While we have a reasonably consistent personality throughout life, our behaviour and preferences reveal many versions of the same you; the ‘you and your mates’, ‘you and your partner’, ‘you and your colleagues’…

+17points

The increase in NPS.

Idea. 

There’s something new for every one of you.  The rebirth of Crown Perth meant we were able to offer whatever ‘you’ wanted, a cool place no matter your taste.

69%

The campaigns impact on visitation.

What our client said.

“This campaign and the work of BANJO have been instrumental in positioning Crown as the destination of choice.”
Lonnie Bossi.  CEO,  Crown Perth.