Destination NSW. Sell Sydney to Australia. | Banjo

$91.70

The ROI for every dollar invested.

Insight.  

When you have just 172,800 seconds to enjoy a weekend getaway, you want to make every second count.   And in an always on, instant social world, you’ll choose a destination if you believe it offers experiences that are worthy of your time and are shareworthy with those that matter.

8.2m

The visits to Sydney.com.

Idea.  Every Sydney second is shareworthy.

We demonstrated in real time and in time held still, that you’d love every second of a Sydney short break, by showing a line-up of experiences that proved no matter the hour, minute or second of the day, there was something worthy of sharing.

1.94m

The industry leads generated.

What our client said.

“A key part of our success so far has been to understand our vision and what our audience wants and likes”.
Sandra Chipchase, DNSW, CEO.

500,000

The images and posts shared.

What the world said.

Effies finalist Return on Investment.

Effies finalist Travel, leisure and media.