Hills. Redesign our packaging. | Banjo

Insight.

In dusty and crowded hardware shelves, clotheslines sit looking all the same and talking to themselves.  But consumers are drawn to what stands out, the innovation inside the box, and they think of clotheslines in terms of load capability (large, medium, small etc) and physical product size (big, small, slim etc).

Idea. Sell hardware in a human way.

We re-designed the packaging for the world’s slimmest clothesline, to shout from the shelf, to communicate its place in the Hills innovation story and to sell its benefits in shoppers own language.

What our client said.

“BANJO has been a great partner working with us to re-invent clothesline packaging and to help us continue the Hills story of innovation; of being Australia’s most trusted iconic brand.”  
Tim Hooper.  GM Innovation,  Hills.

What the world said.

Good Design Award. Hardware & Building Category.

CREATIVITY INTERNATIONAL – WINNER Magazine Ad

CREATIVITY INTERNATIONAL – WINNER Home & Garden Packaging