Sydney Dance. Transform our identity. | Banjo

27%

The increase in Facebook followers.

Insight. 

The Sydney public had grown tired of the iconic Sydney Dance Company. They weren’t aware of all that they did and what they did wasn’t reflected in how they looked.

511,957

The Facebook impressions
in the first 90 days.

Idea. Arresting emotion with movement. 

We created a visually arresting identity that not only captured the energy, movement and passion of Sydney Dance Company but also demonstrated the flexibility of the brand and delivered greater brand recognition.

110,319

The visits to sydneydance.com
in the first 90 days.

What our client said.

“The new campaign has shown impressive early sales growth in comparison to previous shows. We are set to exceed targets.” 
Georgia Malone.  Marketing Manager, Sydney Dance Company.

What the world said.

De Novo campaign.

Winner Silver Graphis Poster Annual 2015 New York.

Winner People’s choice Graphis Poster Annual 2015 New York.

Interplay campaign.

Winner Silver Graphis Poster Annual 2015 New York.

Runner-up People’s choice Graphis Poster Annual 2015 New York.