Banjo launches Sydney's newest fashion destination
Banjo worked with AMP Capital Shopping Centres to deliver Sydney’s newest fashion destination – the new look Macquarie Centre. Macquarie is first shopping centre in NSW to bring consumers international fashion retailers H&M and Uniqlo, along with many other loved brands including Gap, Zara, Mecca Maxima and top Australian designers including Scanlon Theodore, Sass & Bide, Zimmermann and Alice McCall. The launch marked the unveiling of a shopping experience designed to ‘Overload your Senses’ and the opening event did just that with an interactive catwalk experience. The campaign included multi-channel messaging – outdoor, print, radio and digital – designed to inspire a broader demographic to shop at Macquarie.