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Safework NSW avoids gore in new workplace safety campaign

We’ve been working hard on Year 2 of our campaign for SafeWork NSW. It’s been a really interesting journey and a good use of our Behavior Change model for the NSW Government.
Stay safe, people!

Safework NSW has highlighted the simple dangers people face in the workplace in a new campaign which sidesteps the gore that has become the hallmark of workplace safety campaigns.

Safework NSW’s campaign features people looking out for themselves

The work, by Banjo in Sydney, will run through to the end of May and highlights the shortcuts people often take to make their work easier.

Anchored in the line “Safety Starts With You”, it highlights a series of examples where people put themselves in danger.

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