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To grow share / sales in its ‘Incredibly’ cheesecake range, Sara Lee gave us a simple truth to work from – we don’t skimp on anything when it comes to making our desserts and nor should Australians. It is why we skimped on our "celebrity" talent to make the point that some things - especially dessert - shouldn't be skimped on. Our six "celebrities" - including an uncanny Obama-lookalike - gather for a dinner party where "Tom Cruise", "Posh Spice", "Barack Obama" and "Ricky Gervais" alongside "Taylor Swift" are served deliciously crunchy Sara Lee by "Bono".