Bonds. Sell our range at Christmas. | Banjo

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The growth in sales during the
worst retail period in 27 years.


Australians didn’t think of Bonds as a holistic apparel brand, just the basic socks, jocks and singlets.


The ROI for December alone
and 106% including January.

Idea. Bring all Australians and Bonds together. 

Show Aussies that Bonds offers a full range of modern everyday classics that enable us to love the basics, not just need the basics.


The increase in brand

What our client said.

“The response we received for this campaign was overwhelming. It truly ignited the business. Against the tide of the market, it delivered a 20% sales uplift year on year, making it a very merry Christmas for us and our retail partners. The campaign also launched our e-commerce business and we exceeded targets by 100%. It really restored the love for the brand and we saw our brand health measures improve across all categories.”
General Manager of Marketing. Underwear. Pacific Brands.

What the world said.

Silver Effie, Other Consumer Goods, 2012.

Five Best Christmas Campaigns – NZ Raw.