CRNRSTONE

the foundation of credible insights and confident decision making.

We deliver high quality, real people, and credible insights and data to help our clients confidently make decisions.

Founded in 1992 as Stable Research, CRNRSTONE supports Australian brands, companies and research agencies to deliver high-quality qualitative and quantitative research programs. Whether it’s providing access to research participants through our proprietary panel of over 100,000 engaged Australians, programming research surveys, providing logistics support for research projects, or delivering delivery and reporting for completed projects, CRNRSTONE is a one-stop shop for all research fieldwork.

Most importantly, CRNRSTONE can tailor approaches to each project, additionally offering a combined qual-quant approach to bolster your results.

Our quality of service is unmatched, as evidenced by our high level of repeat business. From conception to delivery, our clients rely on us to provide research support services including product packaging testing and delivery, venue management, qualitative moderation, and custom reporting.

Our Services

Community

Agility

Insight

Soapbox

We manage our own panel, Soapbox, which holds over 100,000 members – and growing! Our panel is diverse in its offering, with representation of business decision makers, people with disabilities, Indigenious and culturally diverse people, and healthcare professionals. The people on our panel are real people, who are highly engaged and offer a breadth of opinions and insight. Our panel is Australia wide, encompassing metro and regional areas.

We target our panel strategically to ensure our clients get the most suitable respondents, and our people enjoy contributing to your research. We can also collaborate with external, trusted panel partners that we have developed key relationships with to facilitate any complex requirements. These specialised panels allow us to fulfil niche criteria in areas of expertise.

One Panel - Multiple quality solutions.

In the moment, fast and flexible

For over 20 years, as the market research industry has evolved, so has CRNRSTONE. From Focus Groups held face to face, to online immersive videographies employing the latest technology, CRNRSTONE has the passion and experience to ensure you and your client are talking to the right audience.

Focus Groups: We deliver thousands of groups every year across a broad range of industries and topics.

In-Depth Interviews: We are experts in finding the quality people you need for one-on-one interviews. Our skilled recruitment team ensure participants are articulate and chosen to be well informed on your research topic.

Customer Experience Testing (CX): Today customers have multiple touch points across various channels like store, web, online shop, and social media before they actually buy a product. Each of these touch points needs to provide a truly great experience in order to convince your customer to make that final commitment and buy.

Usability Testing (UX): We supply people for digital testing every day, everywhere. We have co-ordinated people for 500 usability projects and last year alone we organised and booked 2,500 people for tests on apps and website and software.

Eye-tracking: This is a key method used to construct a complete picture of what your customers see. We can organise the people you need to ensure that you optimise the impact of your consumer marketing campaigns or product packs prior to launch.

Clinics: Clinics use a mixed methodology approach. They combined quant and qual in an interactive situation. We can survey people pre or post clinics, or reach out with one of our new tools. It’s really up to you, and how you want to mix things up.

CATI: We have in house CATI capability and can target specific demographics, regions or professions.

Central Location Testing (CLT) & In Home Usage Tests (IHUT): Our panel loves trying new things and our sophisticated Forsta Research Platform allows us to organise both pre tasks/post tasks and surveys as part of the process. We have delivered thousands of people for CLT taste testing – from soft drinks to fast food, personal care products, healthcare products and magazines!

Expertise combined with quality and data security

Stable Research has always been a certified business and as CRNRSTONE, we will continue to uphold our ISO certification standards. As the industry certifications have evolved and changed, so have our own processes and systems. Every step in our business has guidelines, checklists and performance measures. We are currently certified to ISO 20252:2019 for Market and Social Research.

Relevant, innovative, accurate