News & Views

In an increasingly digital world, appearing on camera has become a common occurrence in the workplace, but for many camera-shy employees, it’s a much-dreaded job requirement to be avoided where possible. Learn to conquer those fears with insider techniques from former Ten News Anchor and our Principal Media Trainer Katrina Shute, to keep your cool and stay on message whenever you’re in front of the lens.

La Trobe Financial, has released a new marketing campaign, `Grandpa’s Gift’ developed by creative agency Bastion.

The Formula One Australian Grand Prix (AGP) is fast becoming one of the largest events on the Australian calendar. The record 452,055 punters that walked through the gates over the course of the four day event this past week highlight that it is starting to gain the same status and grandeur of the Australian Open (AO).

Live at the Australian Grand Prix, Ralph's Garage featured the iconic Polo Ralph Lauren fragrances and the McLaren 650S

CRNRSTONE, the research and data arm of Bastion, announces its appointment of Nathan Saville as General Manager. Based in Sydney, Nathan will be responsible for driving innovation and growth for the business.

The Cancer Institute NSW have launched a new vaping behaviour change campaign, targeting 14-24 year olds.

Executing a great communications strategy is a marathon not a sprint, and there are some key steps you need to consider before you lace up your shoes and head out the front door. Jeremy Arnold, Associate Principal at Bastion Reputation and experienced marathon runner, shares the similarities between these two major endeavours.

Make 2024 the year you expand your comfort zone and EMBRACE public speaking – Bastion Reputation’s Katrina Shute reveals one insider technique to help make it possible.

The year that was.

Bad news is hard to break, especially if you are a brand, a celebrity, a government or indeed anyone with a reputation to protect. And bad news has a knack of landing at the worst possible time. It can kill a product launch or create an embarrassing distraction from important initiatives. So, when is a good time to release bad news?

In today's digital landscape, social media is a powerful but double-edged sword. This thought-provoking piece highlights the vital importance of managing online sentiment for safeguarding your brand's reputation online.

In a period of significant business growth, with several recent new business wins including Cancer Council Victoria, The Royal Australian College of General Practitioners, Reece, Green Cross Health, and Catalano Interiors, Bastion Creative announces the appointment of Susan Bird as Managing Partner to lead its Creative practice in Melbourne.

Campbell has led teams of communications professionals in crisis and issues management and provided extensive advisory service to executives

Leading corporate affairs agency Bastion Reputation has recognised and rewarded three experienced staff, Jeremy Arnold, Andrea Robertson and Georgie Patterson, with promotions to new positions in a move that further reinforces the firm’s continued growth and is a statement of intent for the year ahead.

The Top 100 Brands by Asian Australians: Luxury Retail Edition report offers unparalleled insights, allowing Bastion Cross-Cultural Insights to collectively explore the intricate tapestry of luxury retail and reimagine its future for CALD consumers in Australia.

Campaign strategies on show in the 2023 referendum.

Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.

Bridging the gap in Culturally and Linguistically Diverse (CALD) community understanding.

Artificial Intelligence is rapidly shifting the landscape and possibilities for every industry, business, worker and consumer. Organisations that get informed and plan their approach to AI will be the first to find the emerging strategic opportunities.

Bastion Transform, the content strategy and digital transformation arm of Bastion, led by former ABC News Director Gaven Morris, announces the appointment of Jenni Ryall to the newly created senior position of Group Director, Business Development and Strategy.

I attended this year’s SXSW festival in Austin, Texas, and was blown away by what I saw. I found myself feeling both scared and hopeful for our future. It challenged my perspectives and left me with more questions than answers. This is my best attempt to aggregate the big questions I will sit with over the next little while.

There's an old political adage that oppositions don't win elections, governments lose them – and with less than a week to go until New South Wales voters head to the polls – the quiet, measured and seemingly polite campaign being run by the main protagonists is at odds with either side's strong desire to govern, and has left a few pundits scratching their heads.

While some commentators describe International Women’s Day as an annual corporate calamity (a reputation well-earned in many places), at the very least it’s a moment to be highlighting gender equity and what we can all be doing differently.

Bastion Reputation has appointed corporate affairs leader Tess Salmon as a Principal Consultant in its Sydney office to lead its rapidly expanding list of clients in major infrastructure, and industries facing a range of transition challenges, across NSW, Queensland, and the ACT.

Bastion Amplify is pleased to announce the senior appointment of Simone Esamie to the newly created position of Head of PR, Sydney.

Leading for-purpose corporate affairs agency Bastion Reputation has appointed Andrea Robertson, one of Australia’s most experienced multi-media and communications agency client service directors, to support the continuing growth of the business nationally.

Elliot Giakalis provides insight on what went right (and what went wrong), Labor's election promises, who the key players are, and what's next for Victorians.

Leading agile insights consultancy Bastion Insights has appointed Steven Howlett to the position of Managing Director. Based in Melbourne, Steven will be responsible for leading the rapidly growing Melbourne and Sydney Insights teams.

Bastion Reputation is excited to announce the appointment of Elliot Giakalis as its new Principal Consultant, Media and Public Affairs.

Bastion Reputation, one of Australia’s leading for-purpose corporate affairs consultancies, was proud to have been involved last week with Australia’s largest mining event and one of Australia’s biggest business events since the pandemic.

In a little over two weeks, Victorians are heading back to the polls, with the Dan Andrews Labor government looking for a third consecutive term. Should it be successful, and the opinion polls suggest it is likely to be, it will put the Premier on track to be the longest serving premier since Henry Bolte.

Bastion Films has rebranded as Bastion Make, reflecting its newly expanded production capabilities including an in-house production studio with more than 30 on-site craft specialists offering clients cost effective, 360-degree content and campaign delivery from the one team.

A real-world brief set by Bastion Creative and client The Cancer Institute NSW for this year’s Advertising Capstone Challenge (ACC) will see final year advertising students tackle the growing issue of e-cigarette use among young people.

Simon Langley, one of Australia’s most respected and awarded creative leaders joins Bastion as Group Chief Creative Officer, Australia, and Partner after almost two years at independent creative agency Edge.

Bastion Creative has announced the appointment of two senior leaders, as the business moves into a new phase of expansion. Angela Morris joins as National Chief Strategy Officer and Ana Lynch joins as Sydney Managing Partner, Bastion Creative.

Microsoft’s latest racing game launched with Xbox ANZ performing a stunt replicating the initial drive from the game.

In recent years Black Friday has become the Holy Grail of shopping holidays, beating out Boxing Day in many markets. But in Asian circles it’s Singles Day where the best deals are made and where brands can reap some of their biggest profits.

Australasia’s largest independent agency group Bastion has launched digital transformation and strategy consultancy Bastion Transform, with former ABC Director of News Gaven Morris taking the helm as CEO.